But the community doesnt exist only one month per year. Dont ever apologize for your sexuality. Another key part of Pride month is realizing theres still work to be done. This cookie is set by GDPR Cookie Consent plugin. If an employee expresses discomfort with group This ongoing cycle of violence against the trans community is an epidemic that must be imminently addressed, but only continues to worsen by the ongoing slate of baseless and shameful attacks on trans people on the state legislative level. In short, Bean Box has removed itself from the narrative completely, instead choosing to focus on the good work one of its partners is doing to support Pride. SAP posted this one on National Coming Out Day in October, highlighting the fact that theyre thinking about Pride 12 months a year: As weve seen, Pride Month isnt the only great time to support the community; for the best brands, its a year-round priority. Thats okay. Laverne Cox, To be afraid is to behave as if the truth were not true. Bayard Rustin, Owning our story and loving ourselves through that process is the bravest thing well ever do. Bren Brown, Some people say you are going the wrong way, when its simply a way of your own. Angelina Jolie, Dont be afraid. EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Other great ideas for celebrating Pride Month at your organization include hosting educational panels with members of the LGBTQ+ community, organizing a charity or fundraising event for a local or national charity, holding inclusion workshops, and hiring LGBTQ+ speakers to discuss their experiences. Read More. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. We believe that its possible to do bothto offer a broad range of viewpoints in our bookstore, and support diversity, equity, and inclusion.. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. This is a great example of how to add value rather than hopping on the bandwagon of trendy Pride support posts. By clicking Stay Informed, I would like to receive marketing information from Khoros via email and/or phone. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. But these are positive steps and should be recognized. If you fall in love with a boy, you fall in love with a boy. Company plans to celebrate Pride Month with dozens of curated film and music series, reading lists, shopping experiences, and more. Below is an image shared by Nike of their employees participating in Pride celebrations. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. Mavi 3. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? The award-winning Khoros platform helps brands harness the power of human connection across every digital interaction to stay all-ways connected. That presents something of a conundrum for marketing teams: you want to sell something, but you dont want to distract from the core mission of Pride. Remember, Pride Month is not about your business. Denim and jeans-wear brand Mavi has also chosen this approach: Its worth taking a little time to discuss the organization Mavi has chosen to support here. While this outpouring of support is great in theory, it raises major questions about how big brands and corporations actually support the LGBTQ+ community once the rainbow products are taken off the shelf and Pride flags are stored away. This Pride Month, we are once again reminded that despite great strides of progress made for the LGBTQ community over the past few decades, the fight for full LGBTQ acceptance is far from over. We may not all agree, but why cant we just all live? Margaret Cho, To love oneself is the beginning of a lifelong romance. Oscar Wilde, We are not what other people say we are. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. The 100% Human collection even includes facemasks to help stop the spread of COVID-19 another way in which Everlane is demonstrating strong brand values. This Pride Month, we ask you and your business to make equality, inclusion, and diversity a priority all year long. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. Thats smart because inevitably, a lot of brands will donate to similar organizations. The Daily Signal depends on the support of readers like you. Consumers are too smart for that. Its like telling someone else how to clean their house. River Phoenix, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin. Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. While they do release yearly rainbow themed merchandise, they also work with LGBTQ+ artists and designers, and donate year-round to organizations like The Trevor Project. The Biden Classified Documents Fiasco: What Do We Know So Far? LinkedIn sets this cookie to store performed actions on the website. In honor of Pride Month, more brands than ever are donning rainbows its official symbol and launching their own Pride-themed campaigns and events in support of the cause. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. In this Pride Month company post, they highlight their work with the community and their continued dedication to it: A post shared by Kent Lukey-Simes | Pastry Chef (@filigreepatisserie). They have an employee resource group called Gap Gay Employees, Allies, and Resources (GEAR). Have an opinion about this article? Videos. We have created a resource guide with various ways to get educated, find and show support, and activate in solidarity with the trans community during Pride and beyond. Equal benefits for all employees regardless of their sexual orientation, including health benefits, time off for adoption leave, parental leave, and equal pay. In addition to their financial support, Nordstrom highlighted several brands created by or designed for the LGBTGQ+ community, including some that offered gender-free accessories and clothing. As we celebrate Pride Month this June, let us not only observe how far we have come in the struggle for the human rights of LGBTQI+ persons, but also Be clear, specific, and transparent in any messaging you create to support your ;Pride Month initiatives. Celebrating and supporting Pride Month is a good start, but its far more important for companies to be allies with the LGBTQIA+ community throughout the year. For one thing, Levis has teamed up with queer feminist campaigner and designer Fresco Steez to launch a custom Pride jacket. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Even though weve made progress as a society, members of the LGBTQ+ community still face inequality and discrimination in the workplace each and every day. In reality, theres only one real pitfall: if youre only using Pride as an opportunity to sell rainbow-adorned products, you really shouldnt bother. LinkedIn sets this cookie for LinkedIn Ads ID syncing. Propel revenue growth while spending less time designing and managing emails. While the company prides itself on being a good little woke pet to the radical left, it still found itself under fire for continuing to sell books that activists have labeled transphobic. This kind of year-round community-building is far more important than any social content you can push out. Team building content expert. Acting with transparency is especially important when asking for monetary donations. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. Make better decisions with analytics, benchmarking, guidance and more. As a bookseller, weve chosen to offer a very broad range of viewpoints, including books that conflict with our company values and corporate positions, said Amazon spokesman Brad Glasser. Brands who randomly show up during Pride to temporarily flash and market their support for the LGBTQ+ community get called out for it on social media. Pride Month is all about That it wont end the second Pride Month draws to a close. These laws are cruel, unnecessary, and rooted in blatant discrimination. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. See how your brand can do the same here.). Until that reality sinks in, companies should give Americans a break and should leave rainbows to the rain. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. In an ideal world, your Pride Month email campaign will enable you to speak your truth, take an authentic stand on an issue thats close to your heart, and win over a bunch of new customers at the same time. And how many are doing nothing, or even the opposite, behind closed doors? This cookie is set by GDPR Cookie Consent plugin. Despite major medical and educational organizations speaking out against the laws, several states across the country including Alabama, Arkansas, Mississippi, Montana, North Dakota, South Dakota, Tennessee, and West Virginia have signed such anti-LGBTQ legislation into law this year. @DouglasKBlair Photo: Pride Month June is here and I want to wish everyone a happy Pride month. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help Now The cookie is used to store the user consent for the cookies in the category "Analytics". But Bean Box shows that sometimes it can be the right approach. Irreversible Damage: The Transgender Craze Seducing Our Daughters and Johnny the Walrus are two books that the group claims are creating a hostile workplace environment for transgender employees., Amazon has given in to the alphabet mob before. Instead of treating Pride Month like a marketing campaign or a hiring push, put efforts toward an activity that will positively impact the LGBTQ+ community. Kelloggs, the iconic breakfast cereal company, celebrated Pride with a unique campaign. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. Simply: it pays to put some real, tangible meaning behind your claims about LGBTQ+ allyship. Automate your marketing with best practice email and SMS workflows. As a marketer, it takes a lot of effort not to be all me, me, me. Do I want my company to seem like, or to actually be, a safe space or ally? This sort of rainbow branding to attract queer dollars, without making substantial or long-lasting commitment to queer causes, is known as rainbow washing.. One way is to commit to helping tackle issues that specifically affect the LGBTQ+ community. By clicking Accept, you consent to the use of ALL the cookies. 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